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May 2008

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April 20, 2008

Edward Louis Bernays . . .
. . . more than the father of public relations

In this excerpt from a documentary, there is a fascinating demonstration of the role of Edward Louis Bernays (here) in creating the American political public response and use of the Cold War.  Bernays is considered the father of Public Relations.  The case example of Guatamala is very chilling and interesting . . .

Now, compare that to some of the very same strategies in use today for very much the same purpose and in very much the same way . . . just even more effectively.

All the best,
Brian

April 12, 2008

The Shock Doctrine

Alfonso Cuarón, director of "Children of Men" (which I just watched tonight, wow, striking stuff), and Naomi Klein, author of "No Logo", present a short film from Klein's book "The Shock Doctrine: The Rise of Disaster Capitalism." See http://www.shockdoctrine.com.

April 01, 2008

War of the Worlds . . .
. . . media, influence, suggestibility, guillability . . .
. . . and scaring the bejeepers our of ourselves

Radiolab produced a wonderful episode dealing with Orson Welles' infamous Halloween, Oct. 30, 1938 broadcast of a radio adaption of War of the Worlds by H.G. Wells.

This is a fascinating discussion of just HOW Welles and friends were able to create a broadcast event that literally scared the bejeepers out of thousands (over one million of the listeners believed the "hoax" about Martian invaders was true and that the events being portrayed on their radios were genuine.  Also discussed is the WHY listeners believed it.

The Welles hoax has been copied elsewhere, leading to riots, panic, and death.

Some characterize Welles success (accidental be that it may be) as based upon a time when folks were naive.  Not so, it's been repeated and resulted in panic.

The Radiolab commentators note how the emotions elicited by Welles are reminiscent of the emotions Americans felt during the aftermath of 9-11.  Coincidentally, after the aftermath of Welles' performance, one government offical called Welles and the rest of the Mercury Theatre to be "radio terrorists."

Read the background of the Radiolab production here.  Download the Radiolab audio file here.  Read news stories about the original Welles performance aftermath here, a transcript of the broadcast here, and download an audio file of the original Welles performance here (along with others).

Members of the Hypnosis Technique Exchange might enjoy exploring how this broadcast fits into our recent discussion of hypnotic operators.

All the best,
Brian

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Brian David Phillips, PhD, CH [phillips@nccu.edu.tw]
Certified Hypnotherapist
President, Society of Experiential Trance
Associate Professor, NCCU, Taipei, Taiwan
http://www.BrianDavidPhillips.com

March 31, 2008

EXPERIENTIAL HYPNOSIS Twofer in July . . .
. . . Brian David Phillips in Los Angeles

Well . . . here we go again . . . the cat is out of the bag and it's a happy camper . . .

Many of you already know that I will be returning to Los Angeles this Summer. The event details are now online.

I have two courses on deck for July in  Los Angeles of interest to Hypnotists . . .

EXPERIENTIAL HYPNOSIS
A Unique Course in Enhanced Sensory Hypnosis
Hypnotist Certification Course
with Hypnotherapist Specialization Certificate
July 14-18, 2008, Los Angeles, California

Don't dream it, be it . . . taking the trance and enhancing the imagination into a fully realized sensory experience . . . experiential hypnosis. Welcome to a full course in experiential hypnosis leading to hypnotist member certification in the Society of Experiential Trance with specialist certificate in Hypnotherapy. This is the only comprehensive course in the experiential approach to hypnosis.

Practical Approaches to
METAPHYSICAL HYPNOSIS
A Course in What the Mystics Do, How to Do It, and How to Use It for Positive Change
July 26-27, 2008, Los Angeles, California

Step into the magickal world of esoteric processes made practical, of hidden concepts made clear, of introspective meditation and powerful changework. Here we remove the veil and examine the underlying operators of techniques that have been practiced for thousands of years in secrecy so that they can be applied in new contexts as powerful tools for change and transformation in our contemporary world. Welcome to a full course in experiential metaphysical hypnosis leading to specialist certificate in Metaphysical Hypnosis with the Society of Experiential Trance. This is a comprehensive practical course in the metaphysical hypnosis with a hands-on critical perspective.

The full week course in "Experiential Hypnosis" includes the core skillsets for membership certification in the Society of Experiential Trance (SET) and much more. The Experiential Hypnosis orientation is a unique perspective on trancework that adds sensory enhancement to any hypnotist's toolbox while the course also includes advanced clinical applications material in hypnotherapy that goes well beyond the core material.

The course in "Practical Approaches to Metaphysical Hypnosis" is appropriate for anyone with an interest in adapting powerful age old mystical processes into contemporary contexts - with or without metaphysical belief sets. This is a practical course in techniques that work.

Both of these courses offer a unique and innovative approach to the practice of hypnosis and will serve to enhance the skills of all students. New as well as established Hypnotists are welcome.

As this is the first time this material has been offered in  North America, we are offering a Deep Discount for the for the first FIVE students to enroll in both courses.

Find out more at:

I have once again been working with Richard Clark on bringing our programs to the "other" side of the big blue pond. Many of you know that he did such an amazing job organizing our last Los Angeles event which was truly amazing so be sure to email Richard for registration for this series of events soon.

All the best,
Brian

Sign Up NOW!
SPEED HYPNOSIS
Taipei, Taiwan (12-13 April 2008)
METAPHYSICAL HYPNOSIS
Taipei, Taiwan (21-22 June 2008)
EXPERIENTIAL HYPNOSIS
Los Angeles, California (14-18 July 2008)
METAPHYSICAL HYPNOSIS
Los Angeles, California (26-27 July 2008)
TRANCE-ACTING
Los Angeles, California (2 August 2008)
Hypnosis Shows, Sessions, Training . . . and MORE!
See http://www.BrianDavidPhillips.com for details!

Brian David Phillips, PhD, CH [phillips@nccu.edu.tw]
Certified Hypnotherapist
President, Society of Experiential Trance
Associate Professor, NCCU, Taipei, Taiwan
http://www.BrianDavidPhillips.com

Brain Erase . . .
. . . Dr. D. Ewen Cameron's Depatterning

Dr. D. Ewen Cameron's process of depatterning, using psychoactive drugs plus electric shock to strip away a patient's personality (in an effort to "cure" psychic issues) becamse a cornerstone to the MK Ultra program which added in the imprinting of a new personality (employing deep trance conditioning and repetitive reinforcive "brain washing").  The program was discontinued (officially) but it's legacy still haunts us.  This short clip is evidently from the History Channel's  documentary of The Secret History of Mind Control.

See here and here for more.

March 30, 2008

Hypnosis Comes of Age . . .
. . . the legacy of GH Estabrooks

George H. Estabrooks is an interesting item in the history of hypnosis . . . he was a prominent psychologist who farmed out his work to the Central Intelligence Agency (prior to that, working with intelligence during more than one war).  In the 1940's he wrote:

“I can hypnotize a man — without his knowledge or consent — into committing treason against the United States."

His theory of how to build a super spy was tested in World War Two and was part of a trail of hypnotic inquiry that we try to pretend never happened but most definately did, beginning as early as 1905 and continuing through to MK Ultra into the 1970s and even later.  Most reputable hypnotists dismiss the claims of many in this stream of research - certainly far less effective than claimed and much more expensive and troublesome than simple money and sex have turned out to be when it comes to gaining double agents or creating so-called super spys.

However, there is strong documentation that Estabrooks did indeed have a program for "hypnotic couriers" in place with volunteers who were highly suggestible.  Folks who were hypnotized to deliver oral messages and then given suggestions to forget their mission with the consicous mind only to deliver the message on the hearing of a key phrase at the other end ot the loop.

In his 1943 book, Estabrooks freely admitted that he had a keen interest in military applications of hypnosis.  Later, during the Cold War, he opted for more invasive methods:

"everyone could be thrown into the deepest state of hypnotism by the use of what [I] termed the Russian method - no holds barred, deliberate disintegration of the personality by psychic torture ... The subject might easily be left a mental wreck but war is a grim business." Also noted is that children make especially good subjects, given that they "are notoriously easy to hypnotize." Which is to say, children are particularly vulnerable to abuse and have more of a tendency to dissociate traumatic experiences, thereby creating alter identities that can be later exploited and controlled.

The following essay, Hypnosis Comes of Age, is an excerpt in which Estabrooks described some of his early work with military applications of hypnosis.  The essay appeared in Science Digest, April 1971, pp. 44-50, and is an indication of an early manifestation of what will become MK Ultra and more.

Abstract:

This psychologist reminisces about his long career as a hypnotist: how he "programmed" American spies with hypnosis: how he helped businessmen and students with his skills.  Dr. Estabrooks is a Rhodes Scholar. He took his Doctorate at Harvard ('26), and has authored many articles and books on clinical hypnosis and human behavior. This excerpt details Dr. Estabrooks work with Military intelligence during and after WWII.

One of the most fascinating but dangerous applications of hypnosis is its use in military intelligence. This is a field with which I am familiar though formulating guide lines for the techniques used by the United States in two world wars.

Communication in war is always a headache. Codes can be broken. A professional spy may or may not stay bought. Your own man may have unquestionable loyalty, but his judgment is always open to question.

The "hypnotic courier," on the other hand, provides a unique solution. I was involved in preparing many subjects for this work during World War II. One successful case involved an Army Service Corps Captain whom we''l call George Smith.

Captain Smith had undergone months of training. He was an excellent subject but did not realize it. I had removed from him, by post-hypnotic suggestion, all recollection of ever having been hypnotized.
First I had the Service Corps call the captain to Washington and tell him they needed a report of the mechanical equipment of Division X headquartered in Tokyo. Smith was ordered to leave by jet next morning, pick up the report and return at once. Consciously, that was all he knew, and it was the story he gave to his wife and friends.

Then I put him under deep hypnosis, and gave him -- orally -- a vital message to be delivered directly on his arrival in Japan to a certain colonel -- let's say his name was Brown -- of military intelligence. Outside of myself, Colonel Brown was the only person who could hypnotize Captain Smith. This is "locking." I performed it by saying to the hypnotized Captain: "Until further orders from me, only Colonel Brown and I can hypnotize you. We will use a signal phrase 'the moon is clear.' Whenever you hear this phrase from Brown or myself you will pass instantly into deep hypnosis." When Captain Smith re-awakened, he had no conscious memory or what happened in trance. All that he was aware of was that he must head for Tokyo to pick up a division report.

On arrival there, Smith reported to Brown, who hypnotized him with the signal phrase. Under hypnosis, Smith delivered my message and received one to bring back. Awakened, he was given the division report and returned home by jet. There I hypnotized him once more with the signal phrase, and he spieled off Brown's answer that had been dutifully tucked away in his unconscious mind.
The system is virtually foolproof. As exemplified by this case, the information was "locked" in Smith's unconscious for retrieval by the only two people who knew the combination. The subject had no conscious memory of what happened, so could not spill the beans. No one else could hypnotize him even iv they might know the signal phrase.

Not all applications of hypnotism to military intelligence are a tidy as that. Perhaps you have read _The Three Faces of Eve.__ The book was based on a case reported in 1905 by Dr. Morton Prince of Massachusetts general Hospital and Harvard. he startled everyone in the field by announcing that he had cured a woman named Beauchamp of a split personality problem. Using post-hypnotic suggestion to submerge an incompatible, childlike facet of the patient, he'd been able to make two other sides of Mrs. Beauchamp compatible, and lump them together in a single cohesive personality. Clinical hypnotists throughout the world jumped on the multiple personality bandwagon as a fascinating frontier. By the 1920's, not only had they learned to apply post-hypnotic suggestion to deal with this weird problem, but also had learned how to split certain complex individuals into multiple personalities like Jeckyl-Hydes.
The potential for military intelligence has been nightmarish. During World War II, I worked this technique with a vulnerable Marine lieutenant I'll call Jones. Under the watchful eye of Marine Intelligence I spilt his personality into Jones A and Jones B. Jones A, once a "normal" working Marine, became entirely different. He talked communist doctrine and meant it. He was welcomed enthusiastically by communist cells, was deliberately given a dishonorable discharge by the Corps (which was in on the plot) and became a car-carrying party member.

The joker was Jones B, the second personality, formerly apparent in the conscious Marine. Under hypnosis, this Jones had been carefully coached by suggestion. Jones B was the deeper personality, knew all the thoughts of Jones A, was a loyal American, and was "imprinted" to say nothing during conscious phases.

All I had to do was hypnotize the whole man, get in touch with Jones B, the loyal American, and I had a pipeline straight into the Communist camp. It worked beautifully for months with this subject, but the technique backfired. While there was no way for an enemy to expose Jones' dual personality, they suspected it and played the same trick on us later.

The use of "waking hypnosis" in counter intelligence during World War II occasionally became so involved that it taxed even my credulity. Among the most complicated ploys used was the practice of sending perfectly normal, wide awake agent into enemy camp, after he'd been carefully coached in waking hypnosis to _act_ the part of a potential hypnotism subject. Trained in auto-suggestion, or self-hypnosis, such a subject can pass every test used to spot a hypnotized person. Using it, he can control the rate of his heartbeat, anesthetize himself to a degree against pain of electric shock or torture.
In the case of an officer we'll call Cox, this carefully prepared counterspy was given a title to indicate he had access to top priority information. He was planted in an international cafe in a border country where it was certain there would be enemy agents. He talked too much, drank a lot, made friends with local girls, and pretended a childish interest in hypnotism. The hope was that he would blunder into a situation where enemy agents would kidnap him and try to hypnotize him, in order to extract information from him.

Cox worked so well that they fell for the trick. he never allowed himself to be hypnotized during seances. While pretending to be a hypnotized subject of the foe, he was gathering and feeding back information.

Eventually, Cox did get caught, when he was followed to an information "drop." And this international group plays rough. The enemy offered him a "ride" at gunpoint. There were four men in the vehicle. Cox watched for a chance, and found it when the car skirted a ravine. he leaped for the wheel, twisted it, and over the edge they went. Two of his guards were killed in the crash. In the ensuing scramble, he got hold of another man's gun, liquidated the remaining two, then hobbled across the border with nothing worse than a broken leg.

So much for the dark side.....

March 29, 2008

Social Psychology, Influence, Perception . . .
. . . and More Videos

A number of folks enjoyed the Test Your Awareness video which is an example of selective attention and bypassing the critical factor of the conscious mind. That is an intriguing advert which hedges its bets on ensuring that folks do not notice the dancing bear through color and motion masquing.

However, it is still a very clear demonstration of the effect.  Actually, I found it to be a wonderful demonstration as the concentration on the "white" players is definately enhanced.  This is not the original variation of the test and there are other variations out there.

So . . . in the interest of having more fun with perception . . . here are some more videos of various social psychology and other experiments as well as a few that have been adapted into popular entertainment.  The principles demonstrated are very powerful and extremely influential.

Visual Selective Attention Experiment
Becklen and Cervone (1983)

Selective Awareness
Dancing Bear

Selective Attention
Kids Version

Change Blindness
Harvard Experiment

Change Blindness: Person Swap
Derren Brown

Change Blindness
Young People Person Swap

Social Psychology Experiment
Students of University of Westminster (London)

Social Psychology Experiment
Crowds and Helping those in Distress

Conformity
S. Asche

Milgram Obedience Experiment
1963

Milgram Obedience Experiment
Derren Brown

Stanford Prison Experiment

Human Perception of Time
David Eagelman

Heightened Sensory Perception
Lee

Extra Sensory Perception
Adam Wasdin

As a number of the courses I teach at the university are in regard to critical thinking and communication with a very heavy component on influence, I often have my own students design their own experiments to test social influence principles (such as the "laws of influence" described in Robert Cialdini's book Influence: Science and Practice and more - yes, you can get that book and others related to social influence at the bookstore) as I find that when students are able to demonstrate through personal direct experience they understand the principles so much more powerfully than simply reading about them in a text.

Since I believe in experiential critical thinking, once in awhile, I will ask students to test bogus theories or controversial ones in addition to more accepted rules of social influence or behavior.  On a few occassions I have presented such material in class as if it were true and then asked them to test the theory to encourage original thought and a sense of relying upon empirical data rather than simply accepting uncritically material presented by a so-called authority figure a la Milton Rokeach's model of the mind or Cialdini's so-called law of power (albeit, I do occassionally warn my students that sometimes I lie in class so they need to be careful and watchful of the material).

All the best,
Brian

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SPEED HYPNOSIS
Taipei, Taiwan (12-13 April 2008)
EXPERIENTIAL HYPNOSIS
Los Angeles, California (14-18 July 2008)
METAPHYSICAL HYPNOSIS
Los Angeles, California (26-27 July 2008)
TRANCE-ACTING
Los Angeles, California (2 August 2008)
Hypnosis Shows, Sessions, Training . . . and MORE!
See http://www.BrianDavidPhillips.com for details!

Brian David Phillips, PhD, CH [phillips@nccu.edu.tw]
Certified Hypnotherapist
President, Society of Experiential Trance
Associate Professor, NCCU, Taipei, Taiwan
http://www.BrianDavidPhillips.com

March 24, 2008

Focus Groups for Business with a Hypnotic Twist

Focus groups are used by businesses to get feedback about products, programs, services, campaigns, and just about anything else.  Basically, a company specializing in such groups brings in a group of random consumers who try out the product or service and then sit around and talk about their reactions.

Unfortunately, some companies find that the groups are less effective if the focus group participants stick at surface comments or cliches.  One such company that has found focus groups delivering surface less useful feedback is Volvo which kept getting the ol' "Volvo makes dependable cars" but not much more.  Other companies get good feedback but consumers still don't buy their products.  So, what's a company wanting honest feedback so they can improve their position supposed to do?  Well, if you want deeper responses based upon emotional rather than conscious systems, any good hypnotist can help folks get to that emotional level . . . and so, Volvo and many other Fortune 500 companies are indeed calling in hypnotists as part of their focus group programs . . . and they are getting EXCELLENT results through the programs.

While I've known about these groups for some time, they seem to be a secret held close to the chest by the companies that take advantage of the services.  Kenneth Hein has written and excellent piece describing the Volvo progrma for Brandweek (Hypnosis Brings Groups Into Focus):

Volvo equals safety. In focus group after focus group, participants said the same thing. So, Euro RSCG Worldwide, New York, did the obvious thing: It called in a hypnotist. Members of these unique Volvo focus groups were asked to test-drive the car. Immediately afterwards they were hypnotized and asked their true feelings about the brand. It wasn't pretty: Many revealed that Volvo also equals being middle-aged. That idea "for some people was suffocating," said Michael Fanuele, head of planning at Euro. "Hypnosis helped get past the cliches. We needed the conversation to get to a deeper, more emotional place." Volvo's not the only one going to that place. Focus group hypnosis is increasingly becoming a "secret weapon" for Fortune 500 companies and ad agencies alike, said Susan Spiegel Solovay, owner of Brandvisioning, New York. A former Grey exec, Solovay has been hosting such groups for a decade. Her clients include about dozen brands including blue-chip beer, soda and telecom companies as well as 20 different agencies. A session, which consists of no more than eight subjects, takes two hours. The first 25 minutes are dedicated to introducing them to the process and getting them relaxed. "We need to ease the nervousness of what they've seen on television," said Solovay. "Everyone asks if we're going to make them quack like a duck. I wish stage hypnotists would stop doing that." Once they are in an "alpha" state of relaxation, the hypnotist will ask them individually about topics like the first time they experienced a product. "We want to find out the imprint of the brand," said Hal Goldberg, owner of Qualitative & Quantitative Research, Laguna Hills, Calif.  Goldberg, who trained Solovay, is a former Leo Burnett exec who has been conducting these groups for 35 years. "People can describe the cookies their mother made them when they were 5 in great detail. This drives adult behavior." Avrett, Free & Ginsberg, New York, has been using focus group hypnosis for clients like Dewar's and Domaine Chandon for more than a decade. "I reach for this, depending on the client, whenever I can," said president Stuart Grau.  He says it's particularly useful when consumers don't have negative feelings about a product, but just aren't predisposed to buying it. Four sessions cost about the same as a typical round of focus groups ($50,000-75,000). It's not for every client though, said Grau: "Some aren't comfortable with it. To some extent there could be some ethical concerns associated it."  Goldberg and Solovay both stressed that being under the power of suggestion can't prompt consumers to say or do anything against their will. "It's not like we're asking people to take off their clothes and crumble Ritz crackers on their bosoms," said Fanuele, whose clients include the cracker brand. "It's about getting emotional content that is so much more vivid and colorful." Others question the utility of focus group hypnosis. "It's worse than nonsense. It's a part of the continuing trend of American businesses moving away from actual expertise," said Douglas Rushkoff, author of Get Back in the Box: Innovation from the Inside Out (Harper-Collins). "They are wasting their marketing dollars." Marc Babej, partner with the consultancy Reason, New York, concurs: "I have a particular venom for this area. These subconscious attitudes have little to do with purchase decisions. Most consumers navigate the marketplace based on the tangible benefits of the product." Though no one tracks the overall industry, Goldberg expects to have his best year ever and new entrants are hitting the scene. Hypnotherapist Keith O'Neill, based in Newport Beach, Calif., jumped in three years ago.  "Somebody at an ad agency asked me to do it," he said. "It's great because it removes the high school mentality of focus groups. Usually cliques develop: There is the bully, the shy people and those that just want to fit in with the group." How deeply ingrained taglines and ad jingles are into people's minds was one surprise for O'Neill when he began working the field. "You ask them what the first thing they remember is and they say, ‘Plop plop fiz fizz' or ‘Where's the beef?'" Solovay uses Coca-Cola as a warm-up exercise because "everyone has Coke memories."  Fanuele understands why there is skepticism about this tactic. "A year ago I thought it was a silly little gimmick, but now I've been converted."

Of course, these programs are not appropriate for all companies but more and more focus programs are using some form of focused trance or hypnosis to get valuable feedback.  Participants tend to find it a valuable experience as well.

Here in Taiwan, a few hypnotists, myself included, have begun offering corporate consultation services in this and similar capacities as well so the trend is definately growning beyond the elite bastions of the Fortune 500 in the West as well.

All the best,
Brian

Sign Up NOW!
SPEED HYPNOSIS
Taipei, Taiwan (12-13 April 2008)
EXPERIENTIAL HYPNOSIS
Los Angeles, California (14-18 July 2008)
METAPHYSICAL HYPNOSIS
Los Angeles, California (26-27 July 2008)
TRANCE-ACTING
Los Angeles, California (2 August 2008)
Hypnosis Shows, Sessions, Training . . . and MORE!
See http://www.BrianDavidPhillips.com for details!

Brian David Phillips, PhD, CH [phillips@nccu.edu.tw]
Certified Hypnotherapist
President, Society of Experiential Trance
Associate Professor, NCCU, Taipei, Taiwan
http://www.BrianDavidPhillips.com

March 22, 2008

MRirian Magibon

Basically, MRirian Magibon posts youtube videos where she just stares at the screen all big-eyed and cute and then gets hundreds of thousands of views. She's certainly nothing like any of the other camgirls out there and she's a lot more popular. She rarely speaks and when she does it's in Japanese and only a couple lines. She has quite the fanbase that has grown.

Here's a tribute video from one frequent viewer:

And, here's a delightful interactive piece that is just brilliant and may just explain some of her popularity as well as just who her subscribers might just be:

Be very careful if you go over to her channel on youtube . . . MRirian Magibon . . . as you might find yourself clicking on video after video tryint to discern the secret behind her success . . . and that compelling need to search for meaning is exactly the secret.

All the best,
Brian
http://www.briandavidphillips.com

January 17, 2008

Evolution

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